Marketing to Millennials

Born between 1981-1996, Millennials are a large group of potential customers and investors in the coming years. With the youngest of the Millennials turning 28 this year, they will be just starting out on their own, making purchases and financial decisions. This budding group of consumers may seem difficult to sell to, but there’s some simple solutions to make sure you’re hitting their demographic with ease.

The Millennial Focus

With so many people wondering how best to market to people in the millennial age group, it might seem hard to find just what to do to increase the traffic towards their product. Many millennials put a large focus on saving money, and will often seek out the best deal for what they want to purchase. Competitive pricing and deals are when available are some of the best ways to draw in millennials. And, if there’s a great deal, they’re more likely to share the deal with their friends and others on their social media accounts.

Millennials always seem to be on their phones. It’s where they will get their news, their social updates, and more. But, now, the Internet is where they’ll get their shopping done. Millennials will often search for the best of what they’re looking for online. And while you might be confident in your company website, you might want to check the navigational ease of your mobile site. Many people will stick with or abandon a service based on its website alone. If you’re unsure how to format a mobile site, hire someone that will make your website more accessible.

Blogging, Blasting & Other Trends

Blogging is a good way of keeping up with the customers. By keeping up a blog, you can give constant updates to your customers about upcoming products, deals, or you can even just reach out to keep your audience constantly in your loop and up to date on your interests and values. 

If you already have a large following, the next thing you’ll need to worry about is the continued communication with your customers. E-blasts, newsletters, and other forms of digital communication has to be handled delicately. Too many messages, and many people will unsubscribe to your messages. Too few messages, and you’ll lose many customers to the shuffle of other producers.

Another tip to keep in mind is that millennials are on a constant upkeep with trends. They’re constantly on top of what’s the next big thing. In order to market to millennials, you’re going to have to keep up with these trends as well. Never fall behind, or you’ll be seen as late to the draw.

To sum up, theses are a few handy tips on marketing to millennials

1. Deals are going to be key in your sales.
2. Keep your websites updated and functional both online and on mobile devices.
3. Have an up-to-date blog with your values and interests.
4. Manage your email blasts with a deft hand.
5. Keep an eye on trends, they’ll keep you relevant.